JB
Portfolio / 2026Toronto, Canada

Digital marketing · Content · E-commerce

I make brands
look good
and make
sense.

I’m Julia Bond. I work across marketing, content and e-commerce, helping brands figure out what to say, how to present it and how to get it in front of people.

Here’s what that looks like ↓
Campaign strategy ✦ Email marketing ✦ Social content ✦ Copywriting ✦ Graphic design ✦ Photography ✦ Retouching ✦ Short-form video ✦ Shopify ✦ 

Selected work

Project index 01 · 02

Kirsch Cosmetic Studio Toronto

Making a busy beauty studio feel like one clear brand.

At Kirsch, I handle the marketing alongside the day-to-day work of running a busy studio. Everything I make needs to be clear, useful and recognizably Kirsch, whether it is an email campaign, a product post or something a client sees in the studio.

Role
Social Media & Marketing Manager
Channels
Instagram, email, Google Business, in-studio
Tools
Canva, Phorest, Shopify, CapCut, photography
Since
November 2024
CopywritingEmail designImage editingSocial creative

What was happening

There was always a lot to communicate.

Kirsch promotes appointments, services, products, education and seasonal offers, often all at once. The challenge was making sure every piece still felt like it came from the same studio.

What I changed

I built a system flexible enough to keep up.

I created a visual and verbal rhythm that works across one or two weekly emails, social content and in-studio graphics without making every campaign look exactly the same.

What I actually do

My role covers the whole process.

I plan each campaign, write the copy, design the graphics, create and edit the content, schedule it and make sure it supports what the studio actually needs that week.

Rewind Designer Consignment Toronto

Keeping luxury resale moving at internet speed.

Rewind moved quickly, so the content had to keep up without losing the look and feel of the brand. I worked across e-commerce, product imagery, merchandising and a frankly unreasonable amount of Instagram content.

Role
E-commerce & Social Media
Channels
Instagram, website, product pages
Tools
Canva, Shopify, Adobe, CapCut
Dates
March 2023 — November 2024
500images edited
in a day
3+feed posts
per day
100+Stories during
major drops
3–4major drops
per month

Launch content / Social

Launch campaigns for a fast content cycle.

I created short-form launch content for a calendar that did not believe in quiet weeks. That included everything from designer-led drops to a live-shopping collaboration with the Beckerman Twins.

Battle of the Brands / Motion launch post
The Beckerman Twins / Live-shopping collaborationRewind’s largest collection during my time there, with a full week spent photographing and editing the drop.

Product content / Photography & editing

Photography, editing and social design.

I photographed, retouched and designed content around new arrivals almost every day. That could mean showing one look from multiple angles, giving a single bag its own editorial moment or stitching three separate Chanel images into one composition that looked like it had been shot that way.

Published Rewind Story featuring a Chanel jewellery composition built from three separate photographs
Chanel jewellery / Three-image composite
Versace look / Photography, editing & motion
Blue Fendi shoulder bag photographed and designed for a Rewind new-arrival Story
Fendi shoulder bag / Photography & social design

Behind the scenes / Visual system

The extremely unglamorous document that kept 100+ launch Stories from becoming visual anarchy.

I audited the type, colour and effects already in use, then documented everything in one working reference. It was not precious, but it was extremely useful.

Rewind visual system audit documenting typography, colours and effects
Working brand reference / Fonts, effects and colour codes

The pace

Keeping up with the volume was part of the job.

New inventory, launches and promotions arrived constantly, so I learned to build content quickly while keeping the details sharp enough for a luxury customer.

The range

The work went well beyond Instagram.

Along with creating social content, I maintained product pages and site layouts, retouched imagery and supported the merchandising work that connected everything.

The useful bit

I learned how all the pieces affect each other.

A social post, product image, website update and fulfilment workflow may look like separate tasks, but they all shape the customer experience. Good creative has to work with all of them.

How I work

No mysterious creative process required

01

Understand what actually needs to happen.

I start by figuring out who needs to care, what they need to understand and what the work is meant to accomplish.

02

Turn it into a clear idea.

Once the direction makes sense, I build the words and visuals around it so they feel like part of the same thought.

03

Carry it through to the finish.

I design it, write it, shoot it, schedule it and check that it still works once it leaves the nice, tidy design file.

A little context

Creative brain.
Extremely practical about it.

I’ve worked in beauty, fashion and retail since I was 16, which means I know the difference between an idea that looks good in a deck and one that can actually survive a busy Tuesday.

I’m happiest in the middle ground between creative and operational, where the campaign idea, copy, design and website update all connect to the smaller details that make sure the work gets finished. Before Kirsch, I managed high-volume social content and e-commerce work for Rewind Designer Consignment.

CanvaFigmaAdobe Creative SuiteShopifyPhorestCapCut

Okay, that’s enough about me

Need someone who can
make it make sense?

Email me ↗